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This is WHY?
January 1, 2020
Christmas and the New Year can be a time of reflection, looking back on what you’ve achieved and looking forward to where you are gong and where you aim to be. Novellus has been running for almost 7 years now and the business has gone from strength to strength thanks to your ongoing support. We’ve expanded a lot over the last year, massively broadening our scope of treatments with Lucy, our aesthetician, coming on board; expanding the injecting team with our nurse practitioner Ness and most recently our new Clinic Coordinator Katie taking over the admin side of things. All these changes have given me cause to reflect on what the business is all about and where we develop from here.
I was lucky enough to be invited to a Branding Masterclass by a good friend Scott Adam Lancaster of Brander at the back end of the year and a lot of what he said resonated with the thoughts I’d been having. What was our brand message, what do we stand for, what did we do for people, how did we achieve it and why do we do it?
Thinking about these things has reinvigorated my belief in what we do, communicating them with the whole team has brought us all closer together in what was a time of tumultuous change and we wanted to share our message with you.
I realised that during my childhood my parents had made huge sacrifices to ensure I went to an amazing school and get a fantastic education. They did it to ensure I reached my full potential and this message was repeated throughout my schooling – for all of us in the school to strive to be the best we could be. This message has stuck with me throughout my life and I realised that it was this determination for self improvement and my own desire to help others achieve the same that had become embedded in my DNA that was the driving force for novellus.
We realised this passion was what had drawn Lucy, Ness and Katie to the business as they understood it and drew from the same well of desire. We want to help you become the best version of you… Novellus can do that by our understanding of the complex psychological interplay between beauty, self esteem and wellness. By helping you feel more self confident we can help you achieve whatever the rest of your goals are. This desire to become the best you can be extends to our team as well, I continue to push the boundaries, continue to train, organise my own teaching, teach for highly regarded aesthetic training companies and universities, Ness has been on a dozen aesthetic training courses this year alone, we’ve lost count of the number Lucy has been on. Katie only joined us 5 weeks ago and is still officially on her probationary period but we’ve already seen her attending courses to learn new skills that will help her wherever she ends up – we want our whole team to be the very best, come what may.
We had found our why… we had found our how… and we already knew what we can do.